So much time and energy is spent educating cinema professionals how to properly design cinemas, including installed sound and projection systems. We forget the best lessons typically come from our mistakes. In the 30+ years I’ve been in the cinema industry, I’ve learned a ton from THX, Dolby, the Hollywood post-production community, and the brilliant engineers … Read More
Author: Mark Mayfield
Introducing Cinema 101
One of the subjects that we often grapple with in meetings of the International Cinema Technology Association is “how do we shape the cinema system designers, technicians, and installers of tomorrow?” It’s a tricky question! Changes in the industry have eliminated a lot of the traditional paths toward this type of work. Well, our new Cinema … Read More
Control Your Barco Cinema Projector with Q-SYS
If you’re looking for more ways to get Creative with Plugins, look no further than the Asset Manager feature in Q-SYS Designer Software. The Q-SYS for Cinema universe is expanding once again with a new control plugin for Barco Series 1 and 2 Digital Cinema Projectors. Now, two of the leading digital cinema projector manufacturers are … Read More
The Biggest and (still) the Best
QSC’s SC-444 Screen Channel Loudspeaker System Ever since it was first introduced over 14 years ago, no other screen channel loudspeaker has come close to matching the performance and utility of QSC’s SC-444 Screen Channel Loudspeaker system. It was, and is still, simply the best large room cinema system available. From top to bottom, here … Read More
Cinema Audiovisual Solutions
Technology Convergence Brings New Opportunities Q: When is a movie theatre not a movie theatre? A: When the content appears to be feature film or custom created content, but you don’t smell popcorn as you walk in, and you didn’t have to buy a ticket. The venue might be a high school or college auditorium, … Read More
How Loudspeakers Work
How the Beatles influenced my line of work Did you ever wonder how a loudspeaker works? So did I, at a very young age – but I was more interested in understanding the electric guitar after seeing the Beatles on the Ed Sullivan show. It turns out the two operate on very similar (yet opposite) … Read More
Q-SYS Keeps Expanding
It’s been a busy few weeks at QSC, with the announcement of two major new developments that further solidify the expanding role of Q-SYS in movie theatres. You may remember that early on in the journey of Q-SYS for Cinema, we were saying “If it can be controlled, it can be controlled by Q-SYS.” There … Read More
New Cores for Cinema
If you haven’t noticed, QSC has been slowly changing the paradigm of cinema sound. This past week, another milestone was reached with the introduction of two new Q-SYS Core processors, expanding the Q-SYS Ecosystem both as a product line and as a practical application scenario throughout the modern cinema complex – and beyond. Over 20 … Read More
It’s Time for ATOT!
We’re only beginning to come to terms with the fundamental changes in many industries in the wake of the global COVID-19 pandemic. While no one can accurately predict the future, one thing is for certain: the cinema exhibition industry will be anything BUT a return to “business as usual”. The pandemic is not the only … Read More
The New Networked Normal of Cinema
No one knows exactly what the “new normal” of cinema exhibition will look like. First, let’s get this out of the way: Coronavirus will not kill the global cinema exhibition industry. Changes are for certain, but cinema is here to stay. As has already been said by many industry observers – cinema has survived the … Read More