The accelerating convergence of technology and marketing in today’s global marketplace means brands are no longer built through the pillars of traditional marketing, but through rich experiences. Through these experiences, we connect deep human and business insights with the possibilities of technology defining and delivering new realities. Experiences that make life healthier, safer, more productive, and rewarding. The Harvard Business Review defines customer experience (CX) as “the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.” With technological innovations defining and shaping what’s possible, successful deployment of “physical experiences” are at the epicenter of human connections and better the customer journey lifecycle.
Leveraging Music to Enhance the Journey
A recent study conducted by Florida National University found that studying while listening to ambient music reduced stress and anxiety while improving performance, focus and brain function. According to the study, the minimal beats and rhythms of ambient music–often used as background noise–is so effective that it is able to put the listener’s senses at rest, resulting in lower blood pressure and heart rate – physical traits desired while focusing on the retainment of information. With music impacting human physiology, creative use of this auditory medium can enhance and steer a customer’s experience toward a desired outcome.
QSC can provide micro-climates of distributed audio into entry areas, venues, hallways, courtyards, meeting spaces, cafeterias, all-hands spaces, etc. Q-SYS audio, video and control Platform and a variety of hospitality/business music solutions can be leveraged within your favorite restaurant, place of business, entertainment venue…any location where music can support and deliver an elevated experience. From source acquisition, playback control, signal routing, and output, QSC turnkey solutions are customized to deliver a rich sonic experience in a wide range of applications, and match your music to the desired mood outcome in your space where the magic happens.
Critically Reach Your In-Person Audience
Beyond the customer journey benefits of business music, the need for facility and campus-wide paging/notifications systems is at an all-time high. Public address systems are a critical must-have within an emergency response preparedness plan. Within the corporate sector, Gensler reported that top-performing companies are 3x more likely to increase their real estate footprint post-COVID, and on-site life safety communication tools will remain vital as those corporate footprints increase.
Q-SYS Platform by QSC delivers a rich suite of audio paging tools built to support this necessary communication medium. With the ability to reproduce live and delayed audio paging, scheduled messaging, announcement recording, real time page routing and event scheduling Q-SYS offers total paging flexibility. By also utilizing the full-featured control platform and networked video distribution capabilities of Q-SYS, you can expand beyond traditional audio paging easily.
Overdeliver On Expectations
Overdelivering on Customer experiences produces results. Salesforce stated that 67% of customers say they’ll pay more for a great experience and 84% said being treated like a person, not a number, is very important to winning their business. Every individual has their own set of expectations, but it’s the experience and journey to the expectations that we can influence by leveraging the power of business music and life safety services.
Check out a few customers who have leveraged QSC technical innovations to enhance their customer’s physical experience here.